An endless cycle of investments and deliverables where success is built on mastering the fundamentals, allocating capital at scale, and adjusting to market changes. You are a driving force regardless of where you fit in the value chain. First, by bringing useful products and services to market, turning investments into profits; then by giving back through taxes, consumption, and charity. Profit drives progress allowing savings to flow into growth and development, helping the best ideas emerge and the best investments win.

Our Story

Key Bridge was founded by Jonathan Poland in 2014 after more than a decade of success in the capital markets, picking winners from losers and helping investors outperform the indexes. That has translated into the right models for business development. Our membership was launched in 2019 as an evolution to the original consulting service. We’ve spend over a decade helping business leaders make better capital allocation decisions and build more valuable companies.

For more than a decade we’ve helped individuals start, grow, and improve their businesses bridging the gaps across industries, markets, and models. We approach development through holistic consulting that is agnostic to the means necessary to achieve the goal. This allows us to focus on what matters – your success.

Our Philosophy

We believe every business can improve. To that end, we deliver analysis, resources, and connections to bridge the gaps. That includes advice on unlimited business matters; make a request and get analysis and recommendations on the same business day; and dedicated support and solutions on nearly any business endeavor from specific projects to long-term initiatives.

Quality. Value. Impact. 

Want to compete and win? Business leaders must continually improve the quality of investments to offer better products and services across iterations; improve the value of deliverables to increase efficiency, maximize budgets, generate profit; and improve impact in the market to reach and serve more customers. That’s why you work with us.

Test. Adjust. Optimize.

Business development means business improvement. At Key Bridge, we utilize a straightforward methodology: (i) Create and/or implement strategies and tactics; (ii) Collect data, make different decisions, take different actions; and (iii) Allocate resources to what works to maximize good results.

B2B + B2C + B2G

In the United States, annual business spending is in the range of $40 to $45+ trillion across all industries; total personal consumption spending is $15+ trillion in annually; and agencies at local, state, and federal levels spend around $2 trillion per year. This adds up to massive opportunities. Whether it’s meeting demands of business buyers, creating value from consumer spending, or navigating government sales and procurement cycles, we help member create solutions across verticals, customized for any industry or market.

We believe that business development means improving the quality of your investments, the value of your deliverables, and the impact you have in the market. Business is primarily a competition of capital allocation. We help you improve across core value drivers to achieve sustainable growth regardless of industry, market, or model. To do this we offer a new approach to development that blends business advisory with resource procurement and project management through a private membership.

Our service helps bridge the gaps through dedicated support and solutions at every stage of development for a flat quarterly rate. Once you’ve registered as a new member, you can add as many users as you need.

To Start, we Learn all we can about your business and analyze its full characteristics. Our background is picking winners in the capital markets, so we’re real good at business analysis.

Next, we Share what we think will help it develop faster, stronger, and more sustainably, aka long-term value creation. That revolves around delivering the right advice, resources, and connections to support nearly any business development endeavor.

Then, you turn that work into Profit for your business. The profit (or a portion thereof) is reinvested to drive Progress via continued development and increased market value. That’s why you work with us.

Key Bridge is designed to deliver unparalleled service and return on investment. Businesses that create long-term value are able to improve offerings across iterations, increase efficiency to maximize budgets, and reach and serve more customers. We help make improvements, incremental or rapid development, through a consistent focus on quality, value, and impact across eight core areas (see our playbook).

Here’s what’s required from members to achieve their goals. Some are more important than others, but these are some of your responsibilities in the success of the relationship – what we need from you to help us deliver the most added value.

Clear Objectives

We must have or create a well defined vision for what you want to achieve. This includes growth targets, operational efficiency, market entry and the specific challenges and opportunities you need to address, while aligning on priorities to ensure our efforts are focused on what matters most.

Transparency and Openness

Full disclosure of relevant business data, metrics, and operations. Honest communication about current constraints, including financial, personnel, or structural limitations. Willingness to share context on past initiatives and lessons learned.

Commitment to Collaboration

Active participation in implementation including direct access to individuals with decision-making authority, if necessary. Regular and constructive feedback to ensure solutions align with expectations. Availability for timely reviews, approvals, and discussions. Empowerment to act on recommendations without excessive delays. A working relationship that supports learning, experimentation, and innovation.

Resources and Accessibility

Designation of a point of contact to coordinate internally and externally. Allocation of time and resources to support research, implementation, and follow-ups. Access to critical systems, processes, or teams to diagnose issues and implement solutions.

Adaptability and Willingness to Change

Open-mindedness to explore new strategies, tools, and methodologies. Ability to pivot or adjust plans based on real-time insights and evolving circumstances. Readiness to challenge the status quo for long-term improvement.

Realistic Expectations

A clear understanding of the timelines required to measure and achieve results. Acknowledgment that complex challenges may require phased approaches or iterations. Patience and persistence to sustain efforts through implementation.

Financial Commitment

Understanding of the investment required to create and implement solutions effectively, solve improvement and growth problems. Agreement to allocate budget for necessary tools, systems, or resources to achieve the goals desired.

Measuring Results and Accountability

Agreement on key performance indicators (KPIs) to track progress. Regular reporting and reviews within each quarterly cycle to assess achievements and address gaps. Shared accountability to ensure timely actions on recommendations.