Our methodology for solving problems, making decisions, and guiding for growth and improvement. This is how we add value in almost any business.
Our methodology for solving problems, making decisions, and guiding for growth and improvement. This is how we add value in almost any business.

Foundation
Better AnalysisBetter Results
Sustainable value creation is not driven by activity or ambition alone. Better decisions leads to better capital allocation, which leads to better results and that begins with better analysis. Our foundation is built on decades of accurately identifying whether those advantages exist, whether they are strengthening or eroding, and whether they justify continued investment.
What it looks like financially…
- High and stable margins
- Accumulation of cash
- Low reliance on financing
- Consistent growth in sales and profit
- Inventory that scales with revenue
- Growth in equity, retained earnings
What it looks like strategically…
- Sell something that’s a basic necessity
- The first with a big share of the market
- Operate in a market with low competition
- Offerings that do not need to change
- Deliver value that’s difficult to replicate
- Be the low cost producer

Formula
Q + V + I
What drives success?
Quality + Value + Impact
At its essence, business is an endless cycle of investments and deliverables, risk and reward, where success involves improving the quality of investments to offer better products and services across iterations; improve the value of what you deliver to increase efficiency, maximize budgets, survive profitability; and improve impact in the market to reach and serve more customers.
There is a simple equation to growth:
- Increase the number of customers.
- Increase the total amount they spend.
- Increase the number of times they buy.
In order to do these things, you have to improve across the core areas of your business. Otherwise, you can sell harder and charge more and no one will care.

Process
Test.Adjust.Optimize.
Whether working out of a garage or hiring employee #649 business is still about people. People create profit and profit drives progress by allowing capital and savings to flow into innovation, growth and development. We believe there is a simple methodology for building a better business – one that drives profit and progress.
- Create and/or implement strategies and tactics;
- Collect data, make different decisions, take different actions; and
- Allocate resources to the winning ideas, maximize results.
We support members across every stage of business on a wide range of matters from core functions to specific initiatives as a dedicated advisor, procurement specialist, or in finding and facilitating solutions.
“It sounds simple. It’s not. We run a couple of small businesses and working with Key Bridge provides development support with a very compelling fee structure compared to traditional consulting or advisory networks.”
Susan + Peter G
Restaurant Owners

